A comparison of Xero, QuickBooks Online, Sage, and Surf Accounts
When you’re running a business in Ireland, keeping your accounts in good shape is not just about staying compliant — it’s about making life easier. With the right software, you’ll save time, stay on top of your taxes, and get a clearer view of how your business is doing.
At Forti Ltd., we work with businesses of all shapes and sizes, and we’re often asked, “Which accounting software should I use?” To help, we’ve pulled together this guide on four of the most popular platforms used in Ireland: Xero, QuickBooks Online, Sage, and Surf Accounts.
1. Xero

Best for: Tech-savvy SMEs, creatives, eCommerce
Why people like it:
Xero’s clean, easy-to-use dashboard is a hit with Irish startups and small business owners. You can send invoices, connect to your bank, and keep an eye on your cash flow — all from your phone or laptop.
Key Features:
- Live bank feeds from Irish banks
- Easy invoicing and expense tracking
- Great for working with your accountant in real-time
- Works well with apps like Shopify, Stripe, HubSpot, and more
Things to watch:
It can take a bit of getting used to at first, and the pricing can climb if you need lots of features or extra users.
2. QuickBooks Online

Best for: Freelancers, service-based businesses, consultants
Why people like it:
QuickBooks is a long-time favourite for its simple layout and handy mobile app. If you’re new to cloud accounting, it’s a good place to start.
Key Features:
- Track mileage, capture receipts, and send invoices easily
- Link up with your Irish bank
- Connect to ROS for VAT returns
- Good range of financial reports
Things to watch:
Payroll isn’t built-in for Ireland, but it can link up with software like BrightPay.
3. Sage Business Cloud

Best for: Larger SMEs, retail, or anyone who needs strong reporting
Why people like it:
Sage has been trusted by Irish businesses for years. It’s reliable, especially for companies with stock to manage or lots of users who need different levels of access.
Key Features:
Solid Irish VAT and compliance tools
Advanced reporting and audit trail
Inventory and stock tracking
Secure cloud access with full control
Things to watch:
The interface feels a bit older than Xero or QuickBooks, and it can be tricky to set up without a bit of help.
4. Surf Accounts

Best for: Irish SMEs who want a local option with built-in CRM
Why people like it:
Surf Accounts was built with Irish businesses in mind. It’s got all the usual accounting tools but also throws in a built-in CRM, which is great if you’re managing leads and customers.
Key Features:
- Submit VAT returns straight to ROS
- Integrated CRM system for sales and marketing
- Multi-currency support
- Custom dashboards and reports
Things to watch:
Not as many integrations as the bigger players, and the design isn’t quite as slick.
Quick Comparison
| Platform | Ideal For | Payroll Support | Irish VAT Ready | Extra Features |
|---|---|---|---|---|
| Xero | SMEs, eCommerce, modern startups | Via add-ons | ✅ | 1,000+ app integrations |
| QuickBooks Online | Freelancers, consultants | BrightPay (external) | ✅ | Mileage tracker, mobile app |
| Sage | Inventory-heavy businesses | Built-in (paid) | ✅ | Strong audit/reporting tools |
| Surf Accounts | Irish businesses & CRM users | Included | ✅ | Local support, CRM tools |
Hubdoc

“Snap it, store it, forget it.”
Hubdoc is a handy app that takes the hassle out of paperwork. Instead of stuffing receipts into a drawer or chasing down invoices at the end of the month, you just take a quick photo or forward them by email. Hubdoc reads the details for you — amounts, dates, supplier names — and sends them straight into your accounting software, with the original document saved for your records.
It’s brilliant for VAT returns, keeps things tidy for Revenue audits, and saves hours of manual entry.
Hubdoc Integrations
Works seamlessly with:
| Accounting Software | Hubdoc Integration | Notes |
|---|---|---|
| Xero | ✅ Full integration | Hubdoc is owned by Xero, making it the most seamless option. Data flows directly into Xero as bills, with documents attached. |
| QuickBooks Online | ✅ Partial integration | Works well for receipt scanning and document storage, but integration isn’t as tight as with Xero. Requires more manual review. |
| Sage | ❌ No direct Hubdoc support | You’ll need to use alternatives like Dext Prepare or manual import methods. |
| Surf Accounts | ❌ No known direct integrations | Hubdoc isn’t supported. You may need to use CSV imports or explore local tools for document capture. |
Dext Prepare (Alternative to Hubdoc)

Integrates with:
| Accounting Software | Dext Prepare Integration |
|---|---|
| Xero | ✅ Excellent integration |
| QuickBooks Online | ✅ Excellent integration |
| Sage (various versions) | ✅ Supported (Sage Business Cloud, Sage 50, etc.) |
| Surf Accounts | ❌ Not directly supported |
Pleo (Smart company cards)

Pleo helps automate employee expenses and integrates well with:
| Accounting Software | Pleo Integration | Notes |
|---|---|---|
| Xero | ✅ Seamless | Automatically syncs receipts and expenses to Xero accounts. |
| QuickBooks Online | ✅ Supported | Supports expense categories and direct syncing. |
| Sage | ✅ Limited versions | Mostly with Sage 50 or Business Cloud. May require middleware. |
| Surf Accounts | ❌ Not officially supported | Manual data handling required. |
Summary: Best Pairings for Automation
- Xero + Hubdoc/Pleo/Dext → Most automation, perfect for Irish SMEs looking to modernise
- QuickBooks Online + Dext/Pleo → Very good automation with some manual oversight
- Sage + Dext → Good for more traditional or enterprise setups
- Surf Accounts → Best used for simpler setups with internal document handling
Real-Life Case Study: Manual Processes Holding a Business Back
- Client: A mid-sized manufacturing company based in Munster
- Turnover: ~€1 million annually
- Previous system: Manual bookkeeping using Excel and physical paperwork
- Team: 10 staff including one part-time admin
The Situation
This manufacturing company came to Forti Ltd. after years of struggling with inefficiencies:
- Delayed accounts: Often missed VAT and tax return deadlines
- Frequent errors: Invoices mismatched, spreadsheet formulas broken
- Paper overload: Boxes of receipts, purchase orders, and handwritten notes
- No real-time view: They never quite knew how much was in the bank or owed in taxes
- Audit anxiety: Incomplete records increased the risk of Revenue fines
- Wasted time: The owner spent weekends catching up on admin tasks instead of growing the business
The Transformation with Digital Tools

We helped them migrate to Xero and layered in tools that took their admin workload down to a minimum:
Accounting Software + Mobile Apps
- Xero: Real-time accounting, automated reconciliation, and financial dashboards
- Hubdoc: Employees snap photos of receipts on their phones; the system extracts the data and uploads it directly into Xero — no more manual entry
- Dext Prepare (formerly Receipt Bank): For scanning, tagging, and uploading invoices or bills from email or mobile
- Revolut Business or Pleo (for expense cards): Linked to Xero for automatic expense tracking
Financial Clarity
- Live dashboards for cash flow and P&L
- Clean, up-to-date data helped them secure a government grant with confidence
- No more chasing down receipts or guessing the VAT owed
Document Handling Cut to Near-Zero
- Receipts and invoices automatically fetched from email (via Hubdoc or Dext)
- Uploaded documents matched with transactions in real time
- Revenue-ready records stored securely in the cloud
Benefits of Going Digital
Using the right mix of accounting software and mobile apps, this business:
- Reduced bookkeeping time by over 60%
- Filed all returns on time (for the first time in years)
- Passed a Revenue audit with zero penalties
- Had confidence to hire more staff and expand operations
What Tools Do You Need?
Here are some apps we often recommend for Irish SMEs:
| Tool | Purpose | Works With |
|---|---|---|
| Xero | Core accounting platform | N/A |
| Hubdoc | Scan/upload receipts & bills | Xero, QuickBooks |
| Dext Prepare | Automated data entry & OCR | Xero, QuickBooks, Sage |
| Pleo | Smart expense cards | Xero, QuickBooks |
| BrightPay | Payroll for Irish businesses | Xero, QuickBooks, Sage |
How Forti Can Help

We don’t just set you up with the right software. At Forti Ltd., we:
- Help you choose the right platform for your needs
- Handle the setup and migration from old systems
- Automate day-to-day bookkeeping and VAT tasks
- Train your staff and stay with you as your business grows
Frequently Asked Questions
All four platforms — Xero, QuickBooks Online, Sage, and Surf Accounts — are fully compliant with Irish VAT rules. Surf and QuickBooks offer direct ROS integration, while Xero handles it smoothly through third-party add-ons.
Yes, but with a caveat. Only Sage and Surf Accounts offer built-in payroll tools for Irish businesses. For Xero and QuickBooks, you’ll need to link up with payroll providers like BrightPay.
Absolutely. All of these tools offer simple onboarding and migration. At Forti, we make the switch seamless by importing your old data and setting everything up for you.
That depends. If you’re scaling and need automation, Xero or QuickBooks is a great pick. If you want an all-in-one system with sales tracking and local support, Surf Accounts might suit you best.
That’s where we come in. Forti Ltd. offers ongoing support, training, and advice so you’re never left wondering what to click next.
Don’t Let Admin Slow You Down
Still relying on spreadsheets, folders, and hand-written notes? It might be costing you more than you think — in lost time, stress, and potential Revenue penalties.
With Forti Ltd., we’ll help you:
- Choose the right tools
- Set everything up
- Automate your admin
- Train your staff
- Stay compliant, confident, and in control
Let Forti Ltd. help you find the right tools — and use them well.



