Accounting for Online and
E-Commerce businesses

The e-commerce accountant everyone recommends!
Specialist e-commerce accountants for Irish online sellers. We work exclusively with e-commerce businesses selling through Shopify, Amazon, Etsy, and multi-channel setups. From VAT and inventory to platform fees and ad spend, we give you clear monthly numbers so you can scale profitably.
Get a free e-commerce accounting consultation

We understand the unique
challenges of online businesses

International Transactions

Efficiently handle transactions from various marketplaces and payment gateways.

VAT Compliance for Global Sales

Ensure compliance with VAT regulations for both domestic and international sales.

Inventory Tracking

Accurately track inventory levels and manage associated costs.

Shipping and Reporting

Calculate and report shipping and handling costs with precision.

Staying Compliant

Stay up-to-date with the latest e-commerce regulations in Ireland.

Bookkeeping and Accounts Preparation

We make sure your company complies with all legal and regulatory obligations by keeping accurate and current financial records.
Bookkeeping and Accounts Preparation

VAT Compliance

On your behalf, we manage your VAT registration, precisely compute and submit your VAT returns, and make sure that all correspondence with Revenue goes well.
VAT Compliance

Inventory Management

We offer precise inventory value for financial reporting and help you put in place efficient inventory management systems.
Inventory Management

Cost of Goods Sold (COGS) Calculation

We make sure that COGS are calculated accurately so you can see exactly how profitable you are.
Cost of Goods Sold Calculation

Financial Reporting & Analysis

To assist you in making wise business decisions, we offer you incisive financial reports and analysis that are customised to your unique requirements.
Financial Reporting and Analysis

Integration with E-commerce Platforms

We easily link with well-known e-commerce sites such as BigCommerce, WooCommerce, and Shopify, reducing the need for human data entry and optimising your bookkeeping procedures.
Integration with E-commerce Platforms

Why online stores need specialist accounting

E-commerce is not like a standard shop or service business. High transaction volume, multiple platforms, international customers, and rising ad costs can hide profit leaks. A general accountant may see sales and expenses. We see channels, fees, VAT rules, and profit per product.

High volume and tight margins

Small percentage losses in platform fees, payment processing charges, refunds, returns, and ad spend can wipe out profit. You need accurate reporting that shows what you are actually keeping.

Multiple channels, one business

Shopify, Amazon, Etsy and social selling each have different reports, payout cycles, and fee structures. If everything is not pulled together properly, your accounts will never match your bank or reality.

VAT and cross-border selling

Irish sellers often juggle Irish VAT, EU VAT via OSS and IOSS, and UK VAT implications post-Brexit. This cannot be guessed. It needs to be correct.

Live numbers, not once-a-year surprises

Campaigns, discounts, and new product launches move fast. Waiting until year-end to learn what worked is too late. Monthly clarity is the safer way to scale.

Ask us to review your claimable expenses

Connect sales tools directly

No more platform hopping. We handle platform fees, discounts, refunds, and gift cards via Amazon, Shopify, and eBay links. Additionally, we accept payments by PayPal, Stripe, and Square.
Get Started

Why e-commerce businesses outgrow
a general accountant

Many online sellers start with a general accountant, which can work early on. As order volume increases, channels multiply, and VAT becomes more complex, specialist e-commerce accounting makes a measurable difference.

General accountant

  • Sees bank deposits and totals
  • Limited understanding of platform fees
  • VAT handled reactively
  • Inventory treated as an afterthought
  • Year-end focus
  • Generic advice

Forti – specialist e-commerce accounting

  • Sees sales, fees, refunds, and margins by channel
  • Deep visibility into Stripe, PayPal, Amazon, and marketplace fees
  • Proactive VAT planning (Ireland, OSS, IOSS, UK)
  • Proper COGS, landed cost, and margin tracking
  • Monthly reports you can act on
  • E-commerce-specific guidance on ads, pricing, and scale
  • Compliance and commercial insight
A general accountant isn’t wrong — but e-commerce businesses move too fast for generic reporting.
Talk to your expert accountant

E-Commerce Accounting Packages

Specialist accounting for online sellers using Shopify, WooCommerce, Amazon FBA, eBay, Stripe, PayPal and multi-channel setups.

E-Commerce Starter

New online stores selling on a single platform.

From €195

+ VAT / month

What’s included
E-commerce-enabled accounting system
Bank, Stripe & PayPal feeds
Reconciliation of sales platform
Monthly bookkeeping
Annual accounts
VAT returns
Monthly activity

Limits: Up to 50 transactions per month
Turnover up to €150,000

Most Popular

E-Commerce Growth

Growing online brands selling on multiple channels.

From €295

+ VAT / month

Includes everything in
E-Commerce Starter
Multi-platform reconciliation
Monthly Management Accounts
Dedicated accountant
Monthly activity

Limits: Up to 100 transactions per month
Turnover up to €350,000

E-Commerce Scale

High-volume, multi-channel e-commerce businesses.

From €520

+ VAT / month

Includes everything in
E-Commerce Growth
Product margin analysis
Region and channel breakdowns
Priority support
Monthly activity

Limits: 200+ transactions per month
Turnover €1m+

Custom Accounting Plan

Tailored support for high-volume and complex businesses

Multiple income streams or complex VAT
E-commerce, project-based, or growing teams
Ongoing management reporting needs
Accounting support tailored to your business model
Scalable bookkeeping and controls
Clear reporting to support decision-making as you grow
Monthly activity

150+ monthly transactions
€1m+ annual turnover

Every month, know exactly where your business stands

You cannot make smart decisions on out-of-date information. E-commerce moves quickly, and your finances should too. That is why we provide a clear monthly management report that turns raw numbers into useful insights.
  • See your true profit net profit after platform fees, shipping costs, refunds, and ad spend.
  • Optimise your ad spend make marketing decisions when you can see performance clearly.
  • Price for profit understand margins by product line so pricing is confident and sustainable.
  • Manage stock smarter reduce cash tied up in slow-moving inventory and improve purchasing decisions.
Book your monthly report review

Selling to the EU and UK

EU customers and OSS or IOSS

If you sell to EU consumers from Ireland, we help you understand when OSS applies, register if needed, and prepare and file your OSS returns. For low-value consignments shipped from outside the EU, we can guide you on IOSS where relevant.

UK customers post-Brexit

Selling into the UK can involve different VAT handling depending on whether you sell via marketplaces or direct. We will guide you through the options and keep your compliance tidy. For help with VAT filing and compliance, see VAT returns .
Book a demo of our integrations

How we build an accounting
system around your store

You need more than basic bookkeeping. You need accounting that speaks the language of projects, fees, stages, and margins. Our approach is designed to give you clarity without adding admin to your week.

Clean data from every channel

We connect to the platforms you use and pull in the full story, including gross sales, shipping income, discounts, refunds, chargebacks, and platform fees. That means your accounts reflect performance, not just bank deposits.

Proper cost of goods sold tracking

We help you track inventory properly and match cost of goods sold to actual sales. Where relevant, we also support landed costs like supplier shipping, duties, and packaging so margins are real.

VAT and OSS or IOSS done correctly

We handle Irish VAT and guide you on EU and UK selling rules, including OSS returns, and IOSS where applicable. If you want help with VAT filings

Monthly management reports that help you take action

Each month you get a clear view of profitability, ad spend impact, product performance, and upcoming liabilities so you can decide what to scale and what to stop.

The Financial Challenges of
an E-commerce Business

Multi-platform sales juggling sales data from Shopify, Amazon, Etsy, WooCommerce, eBay and more.

Complex VAT figuring out Irish VAT and EU VAT for cross-border selling, including OSS and IOSS where relevant.

Hidden platform fees understanding the real bite that Stripe, PayPal, Amazon fees and refunds take from profit.

Talk to us about streamlining your accounting

We connect everything so you
do not have to

No more exporting CSV files or trying to match sales reports to bank deposits. We connect directly to the sales channels and payment gateways you already use.

Platforms we work with

  • Shopify, WooCommerce and BigCommerce
  • Amazon, eBay and Etsy
  • Stripe, PayPal and Square

What this connection does

It allows us to pull in sales and fee data automatically, account for discounts and refunds correctly, and keep your reports accurate without you lifting a finger.
Book a demo of our integrations

How Forti keeps e-commerce
accounting simple

All your sales in one place

We connect where you sell and where you get paid. Every sale and every fee is captured, so you get the full picture without manual work.

Reports you can actually use

You get a simple monthly report showing where revenue comes from, where it goes, and which channels are delivering real profit. Clear, quick to read, and easy to act on.

Practical guidance for growth

With solid numbers, you can make smarter decisions about product launches, pricing, ad spend, and stock planning. We highlight trends, flag risks, and keep you focused on what improves profit.

Find out how we simplify your accounts

What you can claim as an
e-commerce business

Online sellers often under-claim or misclassify expenses because there are so many moving parts. We assist you in accurately and cleanly claiming all your entitlements.

Product and inventory costs

  • Purchase cost of stock
  • Supplier shipping, customs and import duties
  • Packaging including boxes, tape, inserts, and branded materials
  • Fulfilment charges including 3PL and marketplace fulfilment fees

Platform and software costs

  • Shopify plans, apps, and add-ons
  • Marketplace selling fees
  • Email and CRM tools
  • Inventory and reporting software

Marketing and creative

  • Paid ads across major platforms
  • Influencer and creator campaigns
  • Photography, video, and design for listings and ads
  • Copywriting for product pages and email flows

Operations and overheads

  • Warehouse or storage rent
  • Staff and contractor costs
  • Freelancers, agencies, and virtual assistant support
  • Business insurance and professional fees
  • Bank charges and payment processing fees

What Our Clients Say

What other Irish e-commerce owners are saying

I had hundreds of transactions each month and Shopify reconciliation was doing my head in. Matching payouts to the bank and figuring out the fees felt never-ending. Forti streamlined the process, and I finally know which products are actually making me money.

Laura R

Owner, T. C. Fox, Cork City
Selling on Amazon across Europe is complicated, especially VAT. Forti helped with OSS and handles the filings. It is a massive weight off my shoulders. Professional, knowledgeable, and essential for any serious Amazon seller.

Declan W

Founder, I. Gear, Letterkenny
I never knew my actual profit between Etsy, Shopify and PayPal. Forti pulled everything together and now I get a clear monthly report. I finally feel in control of my business finances.

Siobhán M

Director, W.A. Homeware, Galway City
After Brexit, VAT for UK and EU sales became a nightmare. Forti helped set up the right approach and now everything runs smoothly. Their e-commerce knowledge has reduced my stress levels massively.

Patrick D

Owner, G. Supplements, Limerick City

Who This Service Is For (and Not For)

This is for you if

  • You sell on Shopify, Amazon, Etsy, or multiple platforms
  • You want monthly clarity, not year-end surprises
  • You care about margins, not just revenue
  • VAT and fees feel harder than they should

This may not be for you if

  • You’re not ready to clean up data
  • You don’t want to review numbers monthly
Book a free e-commerce accounting consultation

Already have an accountant?

Many of our e-commerce clients came to us because:
  • They only saw totals, not profit by channel or product
  • VAT felt reactive and stressful
  • Ad spend was treated as “just another cost”
  • They only understood performance at year-end
We fix this by giving you monthly clarity and proactive advice built around how online businesses actually work.
Talk to us Today

Got more questions? That’s what we’re here for!

We guide you through the VAT One Stop Shop system, including registration where needed, and we prepare and file your OSS returns so you stay compliant when selling to EU customers. If you want help with VAT filing
Yes. Getting inventory and cost of goods sold right is crucial for knowing your true profit. We help you implement a practical system, whether you use your platform’s tools or an inventory app, so your numbers reflect reality.
We connect directly with the platforms so we can see the gross sale, fees, refunds, and chargebacks, not just the final payout that lands in your bank. This gives a more accurate view of revenue and costs.
Yes. We work with popular cloud tools and set things up so your e-commerce data flows cleanly into your accounts. If you want a managed service.
Most clients are up and running within a week once we have access to the platforms you use. We connect your systems, test the data flow, and confirm reporting is correct with a clear onboarding timeline.
No problem. We can account for mixed sales and help you stay on top of any VAT differences so your reporting reflects the full business clearly.
Yes. We provide year-end accounts and support with tax returns, alongside your monthly reporting.

Get In Touch

Ready to get clarity on profit and cash flow?

If you want accurate bookkeeping, cleaner VAT handling, and monthly reporting you can actually use, we would love to help. Book a free consultation and we will recommend the best next step for your store.