How long is Your
Company a Startup?
Starting a business is a bold step – so much upside potential, but so many hurdles in the way. For a limited time, this new venture is called a startup. The general perception of a startup is a business/company in its first stage of operations. This stage lasts between 3-5 years for most companies, but some may take longer. Interestingly some startups will abandon this stage in less than 12 months by experiencing rapid and high growth within that time.
When Can You Stop Calling Your Company a Startup?
The name startup carries an element of allure, excitement, and hope. It is why people might prefer holding on to the name for as long as possible. But how long is your company/business really a startup? We have compiled some achievement metrics to help you know when your company is no longer a startup.
The Product to Market Fit
Startups operate on the assumption that their products or services will appeal to many people. That appeal/attractiveness is proven when people buy your product, thereby validating your business model.
For example, in the case of an app, there are alpha and beta versions you can release to people to test out the market for the product while improving the product itself. But once your software makes it past this stage and people are actually buying it, you are on your way to getting out of the ‘startup’ category.
Scale
Every startup out there aims at achieving growth and scale. Once you achieve these two, you shouldn’t call yourself a startup anymore. Scale refers to increasing revenue at a faster rate than the costs incurred. We measure scale through factors like revenue, the number of employees, and the overall company’s valuation.
Profitability
Profit is another measure of whether it’s time to ditch the startup label. Profit can take some time, and some companies take longer to break even, let alone make profits. Profits are an indicator that a company will get you returns on your investment. When you start consistently turning profits after expenses, your company might no longer be a startup.
Standardization
When your company is outgrowing the startup phase, one thing you notice is the standardization of processes and operations. As a startup, there are a lot of informal channels of communication and sharing of roles.
When the company takes off, the different processes and channels become more standardized. For example, if one member handled both accounting and marketing, they might have to give up one role in the future as the business grows, thus clearly defining everyone’s roles.
Semantics
Even with all the above factors to consider, sometimes the choice to keep seeing your company as a startup comes down to you. Startups are associated with innovation, growth, and potential, and people often don’t want to let go of that by turning into the traditional established companies.
Startups are exciting, and losing that title can take some of that energy and innovation out of them. Because of this, some companies will prefer retaining the label ‘startup’ for a few years, which is okay because the ‘startup’ mindset motivates people to give more to the company.
That said, would you classify your company as a startup by the above metrics?